Iris Reinhartz-Berger is a senior lecturer at the Department of Information Systems, Haifa University, Israel. She received her PhD in Information Management Engineering from the Technion, Israel Institute of Technology. Her research interests include conceptual modeling, domain analysis, modeling languages and techniques for analysis and design, and systems development processes. She co-organized a series of domain engineering workshops, in conjunction with the Conference on Advanced Information Systems Engineering (CAiSE), and co-edited a book entitled “Domain Engineering: Product Lines, Languages, and Conceptual Models”. She gave tutorials on related subjects at ER’05, ER’08, and SPLC’14.